This photo is shared with the following captions:

• Frozen Irtysh river in Russia
• Scream ghost face appears in a Russian river
• Edvard Much’s horrifying painting appears in a Siberian river
• Ice art

The image is a photoshopped hoax that was originally posted in a Russian social media site VKontakte. Someone pretending to be a photographer altered the original image and posted it online. It went viral.

Russian fake busters debunked this hoax in January 2016. One example in VKontakte.

Below is the unaltered image. Dan Evon found the source of the original photo: it was taken by Andrei Kudryavtsev in Omsk.