This photo is shared with the following captions:
- Frozen Irtysh river in Russia
- Scream ghost face appears in a Russian river
- Edvard Much’s horrifying painting appears in a Siberian river
- Ice art
The image is a photoshopped hoax that was originally posted in a Russian social media site VKontakte. Someone pretending to be a photographer altered the original image and posted it online. It went viral.
Russian fake busters debunked this hoax in January 2016. One example in VKontakte.