Facebook page @PicturesInHistory is a picture spam account. They have over 830,000 followers. Below is one recent photo with a caption: “A creepy photo that was recently discovered in a thrift store. Only the year 1922 is found written on the back.”
I found out that this photograph was taken in 1949 in Austria. A description by George Brett on Flickr: “Little Brother riding on Krampus Shoulders”. He wanted to share an old family photograph. I don’t know how, but it ended up being misused by a picture spam account.
Krampus is a folklore figure who punishes children who have misbehaved during Christmas. This figure is quite popular in certain countries like Austria.